Our target audience is teenage girls between the ages of about 13 - 18
As it is a typical girl video about heart break we are aiming our video at the stereotypical teenage girl, who likes to go shopping and hang out a lot, with friends, but also interested in boys, and hanging out with boys. Finally the main genre of music they listen to being pop. Obviously not all girls fit into this category, however we think it is quite a large group for us to aim for. As this song is 10 years old and the video looks quite dated now, we are going to modernize the video and change the story line, with our heart break story and with modern fashion and with well known locations that will appeal to this audience.
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